TVS Price Drop: The automotive sector has witnessed its biggest change this year. With the implementation of GST 2.0, the prices of two-wheelers have seen a significant reduction. TVS Motor Company, in particular, has given its customers a great gift by reducing the prices of its scooters and commuter bikes. This move will not only boost sales during the festive season but also provide long-term relief to customers.
TVS Price Drop: Impact of GST 2.0 on TVS Scooters
After the implementation of GST 2.0, several companies revised their price lists. TVS was among the first to pass on the benefit to its customers. Prices of popular models like Jupiter, Ntorq, Raider, and Apache have been reduced. According to the new price list, the TVS Jupiter is now available at a discount of ₹3,000 to ₹5,000. The Ntorq scooter is also more affordable than before. This change directly benefits middle-class families and students. Auto experts believe that this move will significantly boost sales figures in the coming months.
Price Cuts on Commuter Bikes as Well
TVS didn’t stop at scooters; the company also reduced the prices of its commuter bikes. Models like Star City Plus, Radeon, and Sport are now even more affordable. With the new prices, these bikes have become even more attractive in the entry-level segment. Demand for these bikes is steadily increasing, especially in rural markets. Experts believe that this price cut will help the company compete directly with companies like Hero and Bajaj. It is expected that the demand for commuter bikes in rural areas could increase by up to 20%.
Sales to Rise During the Festive Season
The festive season has always been a boom time for the auto sector. This year, customers are benefiting doubly due to price cuts and easy EMI schemes offered by banks. According to dealers, bookings have already picked up. A significant increase in sales is expected, especially for scooters and commuter bikes.
Impact on the EV Segment
TVS has also strengthened its position in the electric vehicle segment. The price of the iQube Electric has also been slightly reduced. Due to the government’s EV policy and tax benefits, the popularity of electric vehicles is steadily increasing. The company wants to make customers more comfortable with the EV transition. Lower prices and better charging infrastructure are boosting customer confidence. It is claimed that the EV segment could see sales growth of up to 50% in the next two years.
Loan and EMI Offers
TVS has also launched special financing schemes for customers in collaboration with banks and NBFCs. Features like low-interest loans, no processing fees, and instant approval are attracting customers. The trend of buying on EMI is steadily increasing in rural areas and smaller towns. This strategy will help the company acquire new customers.
Future Strategy and Launches
TVS has made it clear that it is preparing to launch more new models in the coming months. With its price-cut strategy and technology updates, the company is aiming to strengthen its position in the Indian two-wheeler market. This will be doubly beneficial for customers: affordable prices and new bikes and scooters with advanced technology. Market analysts believe this trend could continue into next year.
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