TVS Leads Sales: The Indian electric two-wheeler market witnessed a dramatic shift in patterns during September. TVS Motor Company surpassed all other manufacturers to become the top-selling brand in this market for the first time. Ola Electric lost ground to Ather Energy, which took second place. In addition to sales data, this analysis takes into account changing consumer trends and the businesses’ new tactics.
TVS Leads Sales: TVS iQube, A Brand of Trust
In September, TVS sold more iQube scooters than ever before. The company’s efforts to prioritize battery quality, provide convenient financing choices, and grow its dealer network were successful.
Reliable performance and reasonably priced service are increasingly more important to consumers than pricey features. For the first time, a well-known ICE (internal combustion engine) brand has surpassed only EV-focused businesses; TVS’s sales dominance is now more than just a catchphrase; it is a sign of brand confidence.
Ather’s Technology: A Step Ahead of Ola
Ather Energy prospered thanks to its smart technology and charging infrastructure, but Ola Electric saw a drop in sales. With features like a smart display, quick charging, and an extended battery life, the new Ather electric scooter is especially appealing to city dwellers. Furthermore, compared to Ola’s strategy, Ather’s emphasis on the “premium mid-range” category has shown to be more sustainable.
A Warning Sign for Ola Electric
Ola Electric had a bad month in September 2025. Due to technical difficulties, delivery hold-ups, and unfavorable user reviews, the company’s sales decreased in comparison to prior months. Although Ola electric scooter models are still in demand, the brand’s image has suffered as a result of service-related complaints. Ola must increase its investments in customer service and service infrastructure.
What the Sales Data Reveals
It is evident from the September 2025 EV sales data that consumer preferences are evolving. Sales of electric scooters are now determined by the total long-term worth of ownership rather than just features like range or appearance. Strong sales are being seen for dependable and reasonably priced electric scooters, such as the TVS iQube. In particular, the TVS iQube is well-liked by mid-range consumers since it provides an excellent balance of features in its market.
Charging Infrastructure and Government Initiatives
An important factor in the adoption of EVs is the charging network. Growth is being accelerated by programs like state-level EV laws and the Government of India’s FAME-II plan. However, with the sharp increase in EV demand in Tier 2 and Tier 3 cities, the charging infrastructure still requires a major expansion.
What Matters to Users?
Purchasing an EV is becoming a wise investment for customers and is no longer merely a “trend”. These days, consumers favor brands that provide excellent features together with long warranties, strong customer service, and high resale value. Because every brand releases new features and promotions, the list of the top electric scooters is updated monthly.
What to Expect in the Coming Months?
- TVS may introduce new models or a higher-range model.
- Ola Electric may concentrate on new models and subsidy programs for its resurgence.
- Ather may make additional technological advancements, especially in the areas of over-the-air (OTA) upgrades and smart dashboards.
This indicates that in the upcoming months, the EV market is expected to grow even more technologically advanced and competitive.
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